Author Archives: thinknorth

Competitive Advantage through Customer Delight Crafting a business strategy centered on customer delight is the ultimate key to achieving an exceptionally sustainable competitive advantage. Customer delight should be at the heart of every strategic decision, sustaining the growth in a hyper competitive market.  Beyond merely meeting customer expectations, the true

Building an employee-centric organisation is as important as building a customer-centric organisation. “Your customers cannot be more happy than your employees” continues to be my all-time favourite quote. Another version of the same quote is “if your employees are happy, your customers will be happy”. However, I don’t see many

“7 organization culture elements entrepreneurs should look to add or strengthen before initiating a scale-up exercise” - Avinash Bhandari A culture of customer focus and willingness to change/adapt when customer priorities change. A culture of strategy and execution excellence focus. A culture which promotes operations excellence and innovation. A culture

Scaling up phase of an organisation is different and leaders during this phase need to have and demonstrate a different set of leadership traits in comparison to any other phase of the organization life cycle. Following leadership traits are necessary according to me in the scale-up phase : Growth mindset:

1. Do I have a well-articulated growth strategy in place? 2. Is the strategy continuing to create substantial and differentiated value for my select set of customers? Is the strategy still relevant in the new economic and post-pandemic scenario or has it become obsolete? Is a new strategy needed before